I design the brand and measure whether it works.

I started out in financial-services communications, on the side of the business that has to explain the numbers to people who would rather not read a spreadsheet. That is where I learned that a good story and a good report are the same skill, pointed in two directions.

I moved fully into communications and brand because I wanted to build the story instead of explaining it after the fact. Since then I have worked across brand and graphic design, digital communications, media engagement and marketing analytics for finance, technology and social-development organisations, mostly from Abuja and often fully remote. I am now looking for a full-time role, remote or onsite, where design, communications and analytics sit in the same job.

What I bring that most communications people do not: a habit of measuring. I will build the GA4 or Power BI view of a campaign before anyone asks for it, because I want to know whether the work reached the right people as well as whether it looked good.