I don't just design the brand. I measure whether it's working.
I started out in financial-services communications, on the side of the business that has to explain the numbers to people who would rather not read a spreadsheet. That is where I learned that a good story and a good report are the same skill, pointed in two directions.
I moved fully into communications and brand because I wanted to build the story, not just explain it after the fact. Since then I have worked across strategic communications, media engagement, brand design and marketing analytics for finance, technology and social-development organisations, mostly from Abuja and often fully remote.
What I bring that most communications people do not: a habit of measuring. I will build the GA4 or Power BI view of a campaign before anyone asks for it, because I want to know whether the work reached the right people, not only whether it looked good.
Track record
Background
Operations & recovery
Led operations, vendor and inventory management at Euul Investments, and recovered ₦12M+ in assets from a soured business exit.
Design & community
Built content strategies and design work across SeedBuilders, Aiivon and Brandz — one Instagram grown past 9,000 followers, another account’s reach up 532%.
Multi-country brand & comms
Ran digital and social strategy across Nigeria, Ghana and Rwanda for BGR Consulting, and began the Data Science diploma at AltSchool Africa.
Digital marketing & analytics
Co-led brand and digital marketing at First Icon Group — 0 to 3,000+ followers and two BAFI Award wins — while running marketing-data analysis in Python, SQL and Power BI.
Corporate communications, pensions
Joined Trustfund Pensions as Branding & Corporate Communications Officer — a communications portfolio reaching 200,000+ stakeholders, the quarterly magazine, event media, and web and email analytics.